Challenges
We are looking for a solution that enables the measurement and analysis of the attention rate on advertisements. The solution should provide a comprehensive assessment of creative materials for optimization purposes, while also considering elements of viewability and brand safety.
We are looking for a solution that enables econometric analysis in the context of planning marketing campaigns. The system should allow for the creation of econometric models (automatically, manually, and through systems that infer based on distributed databases).
We are also looking for a system that enables the matching and customization of advertisements for specific audiences in TV and radio channels.
We are looking for MARTECH solutions that enable the collection and analysis of large data sets (including marketing data), facilitating the planning and optimization of marketing expenditures.
We are looking for AI-based tools that enable the aggregation of multi-source marketing data related to communication strategies for the purpose of creating reports and presentations.
We are looking for a solution aligned with modern human resource management trends, enabling the execution of adaptive processes for Candidates and newly hired Employees (preboarding and onboarding). The solution should support new employees during their adaptation period by introducing them to their duties, navigating the company, etc. It should also facilitate the management of offboarding processes and maintaining relationships with former Employees.
We are looking for an automated traceability platform to track and report petrochemical and circular products. The system must be capable of interconnecting with existing UNIPETROL systems. It should gather data from internal and external sources and communicate with external customers. The desired system must also manage regulatory certificates (e.g., ISCC Plus).
